Horticulture has been a solid foundation for us for many years. That remains unchanged. It is a market where installations operate continuously and where daily practice leaves little room for error. You quickly see what works and what doesn’t. That reality keeps you sharp.
“In horticulture, continuity is central. Heat must always be available, CO₂ directly affects production, and installations are used intensively”, stated Ed Roeleveld. This requires solutions that are reliable and continue to perform, even when conditions change.
At the same time, industry is clearly developing as a growth market. Across Europe, there are far more boiler manufacturers than many people realize. Steam boilers, hot water boilers, process installations. These are applications where our way of working fits naturally, even though awareness is not yet a given.
In industrial environments, complexity increases. Fuel types vary, biogas and residual gases become part of the process, emission limits become stricter and downtime is not an option. An installation must not only function technically, but also fit seamlessly into the customer’s process. Reliability and efficiency are top priorities here and play a vital role in this.
That is where both markets intersect. Experience from horticulture contributes to reliability and practical thinking. Industrial projects demand technical depth, customization and close coordination with boiler manufacturers and installers.
That combination defines where we add value.
In industrial projects there is always a moment where you realize that a standard burner is simply not going to solve the problem. On paper it might look sufficient. The capacity fits, the fuel type is listed, the emission class is acceptable. But once you start looking at the actual process conditions, you see that the reality is different.
At Vitotherm, it’s not just about technology. It’s about people, solutions, and trust. Vincent Stringa understands that better than anyone. As a representative, he is on the road daily, speaking with companies about burner installations, service inquiries, and practical solutions. His work sits at the intersection of technology, advisory, relationship management, and generating new business through cold acquisition.
His role is broad, but one goal remains central: growing the Vitotherm name. Not only within horticulture, but especially beyond it. “I essentially focus on making the Vitotherm name known in the Dutch market. Beyond horticulture, now also in utilities and industry,” Vincent explains. In doing so, he helps the company explore new markets.
In conversation with Geert Willem van Weert, Managing Director at Vitotherm
When you think of Vitotherm, you think of industrial burners. But behind that technical product is an organization where preparation, flexibility, and craftsmanship take center stage. Geert Willem van Weert, Managing Director at Vitotherm and responsible for the operational realization of all projects, explains how the company distinguishes itself in a constantly evolving market.
